From Murky to Magnificent: The Pool Filtration Revolution Led by Purozite
Imagine stepping into your backyard, only to find your pool cloudy, green, and uninviting. You’ve shocked it, scrubbed it, vacuumed it again and again yet the clarity never lasts. Sounds familiar?
This was the story for dozens of residential and commercial pool owners… until they discovered a groundbreaking solution – Purozite filter media by Starke.
Welcome to the future of swimming pool filtration.
The Problem with Traditional Sand Filtration
For decades, sand has been the go-to filter media for pool systems. It’s affordable and familiar. But it’s also outdated.
Here’s what most pool owners don’t realize:
Sand filters typically remove particles 30 – 40 microns in size. Microscopic algae and contaminants still slip through.
Frequent backwashing wastes massive amounts of water.
Algae and chloramines thrive within the coarse sand layers, making your pool harder to maintain.
Sand needs replacement every 2 – 3 years, depending on usage and quality.
These problems led the engineers at Starke Filter Media to ask a fundamental question:
Can we do better than sand?
Enter Purozite: The Game-Changer in Pool Filtration
Purozite is not just a product – it’s a revolution in how we think about water filtration.
Sourced from a naturally occurring mineral with a high surface area and cation exchange capacity, Purozite acts like a molecular magnet. It traps and removes everything from turbidity to heavy metals and ammonia even microscopic algae as small as 4 microns.
It doesn’t just filter – it purifies.
What Makes Purozite So Special?
Let’s break down why thousands of pool professionals are switching to Purozite:
| Feature | Sand | Purozite |
|---|---|---|
| Filtration Capacity | 30–40 microns | <4 microns |
| Ammonia & Chloramine Removal | ❌ Not Effective | ✅ Up to 90% Reduction |
| Heavy Metal Adsorption | ❌ Not Applicable | ✅ Removes 98% Heavy Metals |
| Water Usage (Backwash) | High | 40% Less Than Sand |
| Algae & Moss Growth | Common | ✅ Prevents Growth |
| Filter Media Life | 2–3 Years | Up to 5x Longer |
| Bulk Density | 1,500 kg/m³ | 850–900 kg/m³ (Lightweight) |
Real Pool Results: Before & After Using Purozite
Take the case of a high-traffic resort in Goa.
Problem: Guests frequently complained of murky water and chlorine odour.
Solution: The resort switched from sand to Starke Purozite.
After 2 weeks:
Pool clarity improved by 99.9%
Backwash frequency reduced by 60%
Guest satisfaction scores rose sharply
Pool maintenance staff cut chemical usage by half
This isn’t magic – it’s mineral science.
How Purozite Works
Purozite’s power lies in its molecular cage structure formed from aluminum and silicon. This allows it to:
Trap particles down to 4 microns
Exchange cations, removing ammonia, chloramines, and metal ions
Increase surface area for efficient filtration
Its cation exchange capacity (CEC) is a staggering 190 meq/100g, outperforming many synthetic adsorbents used in municipal treatment plants.
Eco-Friendly, Pool-Friendly
Switching to Purozite isn’t just good for your pool — it’s great for the planet:
🌱 Eco-Safe & Non-Toxic: Classified as GRAS under 21 CFR & NSF-61
💧 Less Water Wastage: 40% less backwash water
🌡️ Thermally Stable: Up to 600°C – works in all climates
🔁 Longer Life: Fewer replacements, less landfill waste
It’s a smarter choice for sustainable pool owners.
Installation & Sizing
Purozite comes in multiple grain sizes to suit different filter systems:
0.5 – 1.0 mm
0.7 – 1.6 mm
1.6 – 3 mm
3 – 5 mm
The media is 25% lighter than sand, meaning:
For every 100 kg of sand, you need only 75 kg of Purozite
Lower shipping and handling costs
Easier top-ups during maintenance
Simply backwash until initial dust is cleared – and enjoy pristine pool water for months.
Who Should Use Purozite?
Whether you’re managing a residential pool or a high-capacity hotel water park, Purozite is for you if:
You are tired of green, cloudy water
You want to save water and energy
You want less chlorine smell
You need better filtration without extra maintenance
You care about sustainability
Trusted by Water Experts
Purozite isn’t just making waves in swimming pools. It’s already being used in:
Drinking water treatment
Wastewater treatment
Livestock farms and aquaculture
Industrial and mining water applications
With endorsements from filtration engineers, facility managers, and environmental consultants, Starke’s Purozite is setting new benchmarks across industries.
Ready to Make the Switch?
Join the filtration revolution. Say goodbye to endless pool maintenance and hello to crystal-clear, healthy water — the smarter way.
Contact us today at
info@starkefiltermedia.com
www.starkefiltermedia.com
Final Thoughts
In a world where clarity is king, don’t settle for second-best.
Starke Purozite is the upgrade your pool has been waiting for.
Experience the clarity, comfort, and cost savings with every splash.